Value proposition

We lead the fight against drunk driving & underage drinking. Funded by America's leading distillers.

The Foundation for Advancing Alcohol Responsibility (formerly The Century Council) leads the fight against drunk driving and underage drinking while guiding a lifetime of conversations around alcohol responsibility. Funded by America's leading distillers.

Since our inception, alcohol-impaired driving fatalities have decreased by 37%, and 30-day alcohol consumption among 8th graders, 10th graders, and 12th graders has declined by 61%, 50%, and 35% respectively since 1991. While we cannot lay claim to all the progress, our contributions continue to make a strong impact in the fight against drunk driving and in delaying the onset of alcohol consumption by America's youth.