Value proposition

We're all about effortlessly beautiful hair

Achieve salon style at home with Percy & Reed’s award-winning range of hair care and styling products. Crafted from years of salon expertise, these modern, high-performance hair heroes work hard so that you don’t have to, delivering beautiful hair every time.

Our products perform in the hands of hairdressers every single day, whether in our iconic West End salon or behind the scenes prepping celebrity clients for the red carpet. Nevertheless, our founders wanted to ensure that our products would perform in the hands of real people, so that their clients, friends and family could have great hair in between appointments. Therefore, we harnessed our team’s expertise and knowledge to create formulations that work hard, so that you don’t have to, to deliver fool proof results with ease.

Haircare, Beauty, Retail, and Cosmetics