Value proposition

We create groundbreaking educational toys that delight and foster endless curiosity.

We make the abstract tangible through play. At Upper Story, making educational toys means bringing important, but abstract concepts into a tangible, playful form. We create groundbreaking, premium toys that both delight and foster endless curiosity. Our two products are Turing Tumble: Build Marble-Powered Computers, and Spintronics: Build Mechanical Circuits.