Value proposition

With Mums for the Journey

An award winning British maternity fashion brand specialising in fashion-forward clothes for style conscious mums-to-be; Seraphine is loved by customers, fashion insiders and A-list celebrities alike.

Since its launch in 2002, Seraphine has revolutionised the maternity fashion industry, taking a fashion-forward approach to design, and bringing its signature Parisian chic aesthetic to women around the world, while maintaining a central focus on comfort and wearability for all.

In London, the brand operates three maternity boutiques, with six other stores across the globe including; New York, Hong Kong, Dubai, Paris and Leeds. As well as a successful international e-commerce business, the brand distributes its coveted styles via department stores and wholesalers in London, Paris, New York and fashionable locations across the globe.


Seraphine has garnered much praise, winning numerous industry awards for its innovative products and business strategies. In 2011 the brand was awarded the Drapers Prize for the Best Specialist Etailer, and in 2014, Seraphine won the prestigious PayPal Etail Award for the Best Multichannel Etailer. The brand are also proud to have won the Queen’s Award for Enterprise in 2015, in recognition of the success of their international brand.

At the core of the business is a true understanding of how to flaunt and flatter a woman’s changing curves, and a passion for helping her to achieve a fashionable pregnancy.

maternity dresses, maternity jeans, maternity tops, and maternity swimwear