Value proposition

Fashion's #1 source of sustainability brand ratings for consumers and businesses.

Good On You is the #1 sustainability ratings platform, starting with fashion.

Since 2015, we’ve assessed 5000+ brands against our robust rating system and empowered millions of consumers to buy better.

Good On You ratings technology powers the sustainable shopping experience for major e-commerce players, including Microsoft and FARFETCH, whose Conscious Edit sales grew 1.8x faster than the rest of their marketplace in 2021.

Our ratings capture the inherent complexity in sustainability—analysing brands based on 500+ data points across 100 key issues. For millions of busy shoppers, our user-friendly scores make that information instantly accessible.

For global retailers, Good On You’s powerful API and sustainability tools help take advantage of our brand data to assess, source and promote sustainable brands to the growing conscious consumer market.

Do it all with the confidence you’re backed by the most rigorous methodology out there.

Brand ratings, Standards systems, Sustainability, Ethics, Corporate social responsibility, Consumer advocacy, Content creation, Content marketing, Data engineering & science, Data management, and Data insights