Enjoy the Ride! We are all about helping people get out there to ‘Enjoy the Ride’! What started out as a local bike shop, way back in 1921, has grown to become the UKs No1 Specialist Bike Retailer...and we’re still obsessed by life on two wheels. Our 70 stores are full of people who get really giddy about bikes - riders and mechanics who’ll happily share their knowledge and experience - and our website has become the one stop shop for the best cycling brands in the world. cycling, mtb, road cycling, and commuting