Value proposition

"Swim 2.4 miles, Bike 112 miles, Run 26.2 miles - and brag the rest of your life."​ - John Collins 1978

Beginning with a single race in Hawai`i, The IRONMAN Group has grown to operate a global endurance sport portfolio with more than 230 triathlon, road running, trail running, cycling and mountain biking events across 57 countries, with one million participants each year.

Our events are not just races toward finish lines; they are platforms for individuals to test the limits of human potential and realize greatness. Our events capture the imagination of athletes and fans and partners around the world, inspiring change in the lives of every person they reach.

Triathlon, Event Production, Event Management, and Endurance Sports