Value proposition

Inspire a billion

Count Us In develops and delivers ground breaking campaigns that harness the power of popular culture, to inspire and engage mainstream society to act on climate and nature - influencing global leaders on policy and systems change.

We reach people through their passions and interests, facilitating unexpected partnerships for impactful popular culture campaigns in sports, music, social media, entertainment and gaming.

Our work, focused on bold vision and ambitious strategies, is underpinned by leading behavioral insights and empirical data research.

Count Us In is backed by some of the world’s leading voices on climate, including by the architects of the historic Paris Agreement, Christiana Figueres and Tom Rivett-Carnac; UN Climate Change High-Level Champion at COP26, Nigel Topping; and an amazing group of influential voices across the different cultural sectors we work in.

We are creating an unstoppable mainstream movement to protect what we love from climate change. Our network spans over 100 organizations, ranging from Sky and Global Citizen to Unilever, Pinterest and UN agencies.

Can we count **you** in?