Value proposition

Every Choice Counts

Population Matters is a UK-based charity working globally to achieve a future in which our population co-exists in harmony with nature and prospers on a healthy planet, to the benefit of all.​

Our mission is to drive positive, large-scale action through fostering choices that help achieve a sustainable human population and regenerate our environment.

We campaign, inform, undertake research and do all we can to encourage an open, fair-minded and constructive debate about population. We aim to create a level of public awareness and policy action on overpopulation and unsustainable consumption equivalent to, or exceeding, that achieved for climate change.

We promote positive, practical, ethical solutions – encouraging smaller families, inspiring people to consume sustainably, with the aim of enabling everyone to enjoy a decent quality of life whilst respecting and sustaining the natural ecosystems upon which all life on earth depends.

We empower choice. In a world of finite resources our reproductive and consumption choices are critical for achieving that vision of humanity in harmony with nature, prospering on a healthy planet. We believe everyone should have the freedom and ability to choose a smaller family.

We support human rights, women’s empowerment and global justice.

POPULATION MATTERS - EVERY CHOICE COUNTS

Research, Education, Advocacy, and Campaigning