Value proposition

The trade association for better tourism in Europe

ETOA is a member–driven community of over 1,100 organisations, from global brands to independent small businesses, DMOs, industry partners and technical specialists. Supported by our supplier members and partners, we work on behalf of tour operators, wholesalers, destination management companies and agents to enable a sustainable business environment in which European tourism can thrive and grow.

We design and deliver online and face-to-face events for members and partners, driven by our own appointment matching system. We lobby on behalf of our members and participate in public-private projects at EU, national and local levels, capitalising on our wide network among origin and destination markets.

Tourism representation, Independent advice, Business development, Opportunities for tourism product and destinations, tourism policy, b2b tourism events , b2b tourism workshop, and tourism insights