Value proposition

Award-winning sustainability-conscious manufacturer of premium lightweight kids’ bikes designed & built in Great Britain

We are an award winning British company dedicated to making cycling fun for children. We design and manufacture lightweight bikes for children - our range includes balance bikes, first pedal bikes, hybrid bikes, mountain, road and track bikes.

We believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many children's bikes on the market weigh nearly as much as the child! So we set about re-designing kids'​ bikes, producing a light but strong aluminium frame, and hand-picking components that offer high performance without compromising the weight.
We have used ground-breaking research from Brunel University's sports scientists to design bikes which are as comfortable as possible for children of all sizes.

Our lightweight bikes have been welcomed as offering a very high quality, affordable product for cycling families, schools and training organisations. Children love the bright bold colours, and parents and trainers love the quality, the weight and the great value for money.
Since 2014 we have collaborated with Team Sky to make a range of bikes and accessories in the famous Team Sky colours, to inspire more children to follow in the footsteps of their sporting heroes! And in 2016 we launched a beautiful Union Jack bike with Olympian Joanna Rowsell.

Our bikes are available to buy through the best independent bike stores all over UK, mainland Europe, USA, Canada, and in select stores in South Africa, Australia, New Zealand, Hong Kong and Japan.

Children's Bikes, Kids Bikes, Lightweight Kid's Bikes, Bike accessories, and Bike helmets