Value proposition

pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake, and chocolate.

pladis also owns regional brands such as Jacob’s, Go Ahead, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.

Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 25 factories in 11 countries, and is founded on collaboration, agility and resilience.

As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world.

pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise of bringing happiness with every bite. This passion, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.

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Biscuits and Confectionery