Value proposition

The Universiade is a multidisciplinary sport event addressed to university students from all over the world. For relevance and number of participants, Summer Universiade is just second to Olympic Games and it is considered more important than Winter Olympic Games. This event, over the years, acquired the distinguished features of an international sport and cultural festival. The word “Universiade” is the combination of the Italian words “Università” and “Olimpiade”, it includes one of the most relevant concepts of sport: universality.

The Universiade, in its modern form, was created by the Italian sport manager Primo Nebiolo, who organized the first edition in Torino in 1959 and it is staged every two years in a different city.

Thanks to the Italian Government, who supported the candidacy, and to the cooperation of the Italian Universities, the CUSI (Italian Sport Universitary Center) and the CONI (Italian Olympic Commitee), Regione Campania obtained the appointment by the FISU on 5th March 2016.

Napoli is the third Italian city for population size and it is known all over the world for its historical-cultural heritage, its breathtaking natural beauties and its surrounding districts. Furthermore, Napoli and Campania Region can boast a great sport tradition: very important athletes, born in Campania, inspired people’s life, their daily habits and culture.