Value proposition

salon raised. superfruit soul. rooted in results for all strands.
certified b corp + great place to work-certified!

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of the earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. think of us at your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcomeTM.

hair care, hair styling tools, and hair styling products