Value proposition

Making the world smarter, happier, and richer through free and premium investing guidance.

The Motley Fool’s name comes from William Shakespeare’s play “As You Like It”. The court jester, known as the Fool, could speak the truth to the king and queen without having his head lopped off. The Fools of yore entertained the court with humor that instructed as it amused. More importantly, the Fool was never afraid to question conventional wisdom. In the same way, we aim to speak the truth about money and investing...and to make financial guidance accessible to people of all backgrounds and experience levels.

At The Motley Fool, our purpose is to make the world smarter, happier, and richer. We help millions of people around the world achieve their financial goals every day. We believe in treating every dollar as an investment in the future you want to create. We believe that investing in great businesses, for the long term, is the most effective path to wealth.

The Motley Fool provides free and premium investment guidance to millions of individual investors around the world on Fool.com through:
- Premium membership services that provide stock recommendations, detailed analysis of companies, model portfolios, live streaming video during market hours, and more.
- Free market news and commentary with hundreds of new articles published each week.
- Member-only tools and programming for building your ideal portfolio, tracking your performance, and monitoring companies of interest.

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