Value proposition

Head up, wings out!

A French word for bird, Oiselle (pronounced: wa-zell) alludes to the powerful sense of freedom that most runners know and love. Helping women get there - and enjoy its emotional and physical benefits - is what the brand is all about.

We are a fast growing online business, with a flagship store at University Village in Seattle, and a virtual and IRL running team of dedicated women athletes around the country.

Simple. Clean. Enduring. Every aspect of our apparel was created to look as good as it feels. Our goal is to deliver the ideal garment: one that is refreshingly unique, fashion forward, and precisely designed for women runners.

Our mission - run in what you love. Go fast, take chances.