martech Value proposition
[Automatic translation follows] Leader of Opinion studies, expert in Marketing studies - France & International
#Paris #Shanghai #NewYork
A company on a human scale, in the Top 5 institutes in France, the Ifop Group has been the leader in opinion research since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China. Since 2018, Sociovision has enriched the Group's offering with unique observatories on the market and exclusive data science know-how. In 2022, the acquisition of Occurrence, an independent research and consulting institute, and its subsidiary Deep Opinion completes the value proposition in the evaluation of communication devices. In 2023, Brain Value, the leader in qualitative studies in France, will bring new impetus to qualitative know-how and strategic planning for even more comprehensive support for the Group's customers.
opinion studies, market studies - marketing, qualitative studies, quantitative studies, major surveys, Sociology, Foresight, Social listening, and strategic planningOriginal language
Leader des études d'Opinion, expert des études Marketing - France & International
#Paris #Shanghai #NewYork
Entreprise à taille humaine, dans le Top 5 des instituts en France, le Groupe Ifop est le leader des études d’opinion depuis 1938 et un acteur référent des études marketing, quantitatives et qualitatives, en Europe, aux USA et en Chine. Depuis 2018, Sociovision, enrichit l’offre du Groupe avec des observatoires uniques sur le marché et un savoir-faire en datascience exclusif. En 2022, l’acquisition d’Occurrence, institut d’études et conseil indépendant, et de sa filiale Deep Opinion vient compléter la proposition de valeur dans l’évaluation des dispositifs de communication. En 2023, Brain Value, le leader des études qualitatives en France, apporte un nouvel élan aux savoir-faire qualitatifs et planning stratégique pour un accompagnement encore plus complet des clients du Groupe.
études d'opinion, études de marché - marketing, études qualitatives, études quantitatives, grandes enquêtes, Sociologie, Prospective, Social listening, and planning strategique
IFOP - Institut d’études opinion et marketing en France et à l’international
Entreprise à taille humaine, dans le Top 5 des instituts en France, le Groupe Ifop est le leader des études d'opinion et un acteur référent des études marketing, quantitatives et qualitatives, en Europe, aux USA et en Chine.
https://www.ifop.com/
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