Value proposition

Kando Creating Company

Yamaha Motor is a world-leading enterprise known for its products for land mobility, such as motorcycles, all-terrain vehicles, and electrically power-assisted bicycles, marine products, such as boats and outboard motors, and industrial machinery and robots, such as surface mounters and drones.

The company’s diverse business portfolio and wide variety of products are built around its proprietary technologies focused on powertrains, chassis and hulls, electronic control, and manufacturing.

Yamaha Motor conducts development, production, and sales through a network of 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being a Kando* Creating Company.

About 90% of our consolidated net sales are generated in more than 180 countries and regions outside of Japan.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

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Motorcycle, Outboard, All Terrain Vehicle, Recreational Off-highway Vehicle, Personal Watercraft, Boat, Pool, Snowmobile, eBike, Golf Car, Generator, Snow Blower, Electric Wheelchair, Automobile Engine, Unmanned Helicopter, Surface Mounter, Industrial Machinery/Robot, Leaning Multi-wheel Vehicle, and Financial Service