Value proposition

Protects lives. Rewards living. Inspires life.

Our mission is to inspire people to live their best lives: financially, mentally and physically.

We do this by delivering financial products that improve lives and reward wellbeing. Our flagship product is group life insurance that inspires healthy business by driving meaningful engagement and impact while solving real business pain as a powerful platform.

YuLife has fundamentally changed the nature of life insurance, creating an innovative new ‘win-win’ model which benefits individuals, businesses and society. Our all-in-one platform equips your team with a workplace wellness solution they value and use: staff wellbeing challenges, virtual GP, on-demand mental health, financial protection and rewards.

The highly engaging, game-like YuLife app enables employees to complete everyday wellness activities in order to earn YuCoin, which they can use to buy gifts for themselves, friends or family, or to improve the world through planting trees and donating to charity. Over a third of YuLife customers engage with the company every single day, compared to once a year for the average insurer, and 87% report an improvement to their wellbeing as a result of having YuLife as their insurer.

“YuLife helps workplaces care for their staff in a way that offers lasting value - a unique approach that places businesses at the forefront of society’s recovery from the wellbeing crisis brought on by the pandemic, while helping employers tailor their engagement offerings to what employees genuinely want and need.” - Sammy Rubin, CEO and Founder of YuLife and former Vitality CEO.

Life Insurance, Group Risk Insurance, Income Protection, Death in Service, Employee Benefits, Employee Wellbeing, and Critical Illness