We use challenger thinking to create and refresh brands, turbo-charge innovation and build strong cultures.
eatbigfish is a strategic consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger brand’ – our company exists to study challenger behaviour and work with businesses who want to become challengers themselves.
We work with our clients to apply current challenger methods to their own business – using our tools and processes to offer an exciting and proven alternative model for business strategy, brand development, marketing, innovation and organisational culture.
Our philosophy, processes & tools are grounded in The Challenger Project – an evolving global study of the world’s most successful challenger brands and companies across all categories and industries. The insight we gain from this research has made us the world’s leading voice on challenger brands.
Strategy, Brand Identity, and Innovation
eatbigfish is a global strategic brand consultancy specializing in challenger brands and business.
Corporate | Type | Tweets | Articles | |
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Northvolt Appliances, Electrical, and Electronics Manufacturing | Northvolt Appliances, Electrical, and Electronics Manufacturing | Other 28 Feb 2023 | | |
HSBC Bank, Financial Services | HSBC Bank, Financial Services | Other 29 Sep 2020 | | |
eBay Retail and Distribution, Software Development | eBay Retail and Distribution, Software Development | Other 20 Jun 2018 | | |
Mahindra Group Executive Offices | Mahindra Group Executive Offices | Other 25 Apr 2018 | | |
Digiday Online Audio and Video Media | Digiday Online Audio and Video Media | Other 14 Jun 2017 | |