Value proposition

Yokohama is a ‘Rebel with a Cause’. Our ultimate purpose is to get Canadians to understand that there is more to tires than they think, that not all tires can adequately help them to master Canadian roads, and ultimately to encourage drivers who crave intelligent performance to take the lead and discover what a Yokohama tire can do for them.

As an organization we are purpose driven to find better solutions in a “sea of sameness” and we’re not afraid to defy convention to get there. The values that underpin our company are bravery, ingenuity, determination, and collaboration and our approach leaves our people, business partners, and the consumers of our brand feeling empowered and exhilarated. We are a young dynamic team driven to do things differently in the tire business.

Yokohama Tire (Canada) Inc. is a wholly owned sales and distribution subsidiary of Yokohama Rubber Co. Ltd. (YRC) a leading global manufacturer of rubber products since1917 which headquartered in Tokyo, Japan. Yokohama Tire (Canada) Inc., founded in 1984 currently employs more than 70 people across Canada with corporate headquarters in Langley, B.C. and 3 regional offices/distribution centers across Canada.