Value proposition

Changing the Way We Age

The International Council on Active Aging® is the professional association that leads, connects and defines the active-aging industry. ICAA supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging – an approach to aging that helps older adults live as fully as possible within all dimensions of wellness (i.e., physical, social, environmental, vocational, intellectual, emotional and spiritual) – and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health, the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, the European Commission, and the British Columbia ministries of Health, and Healthy Living and Sport.

Wellness, active aging, senior living, medical fitness, aging, older adults, fitness, health, lifestyle, longevity, quality of life, marketing to older adults, Education, membership, conferences, Longevity, CCRC, retirement communities, education, and advocacy