Value proposition

The premium urban lifestyle cycling store. Stores in Chelsea, Hackney, Islington, Marylebone.


Velorution is London’s leading premium urban cycling retailer.
We bring the most innovative and unique urban cycling products from around the world to our customers, the Velorutionaries. We constantly seek to surprise, delight and satisfy our patrons by curating the most superb and select range of urban cycles, apparel and accessories. Velorution has developed a reputation as the preferred destination of the urban cyclist. Consumers span from those looking for a top of the range hub-gear bike to those seeking the latest evolution of electric hybrids. The business has the largest selection of folding bikes, classic British-made cycles, design-led European urban bikes, and premium scooters in the UK. Velorution specialises in getting about town on two wheels in style. Its apparel and accessories are in keeping with this ethos, as it seeks to stock the highest-quality and most innovative products to complement its cycle selection.

Bike Shop, Electric Bikes, Urban Bikes, and cycling