Value proposition

Where Swiss Precision meets Italian Passion.

CUORE of Switzerland is a leader in the development, manufacturing, sales and marketing of high end and customized performance products intended for road-biking, mountainbiking, running and triathlon.

„From riders for riders“ is a leading principle of the CUORE of Switzerland brand, founded in 1989. Filled with former and active cycling professionals, we are a young-dynamic and worldwide operating company with subsidiaries in Switzerland, Germany, USA, Hong Kong and Australia.

More than 30 years of know-how from research and development, combined with the toughest functionality tests by professional athletes and teams in the service of customers, are setting new standards for cycling apparel and are pushing the limits of what is technically feasible.

With our range of custom designable cycling clothing, CUORE of Switzerland has been giving teams and individuals around the world access to products that meet the highest requirements of cycling for more than three decades. The resulting colorful diversity can be found daily on roads and trails around the world. This constantly renewed confidence in our work and quality of products is our biggest motivation.

Customized Cycling Apparel, Premium Bike Clothing, Running, Triathlon, and Premium Sportswear