Value proposition

Come Ride With Us

We’re a free-thinking bicycle company that wants to inspire the world to ride.

We’ve been around since 1971, but we’re just getting started. Disruptive through relentless innovation, we're guided by a love for cycling, and making cycling better – whatever it takes.

We believe in the joy of the bicycle as a common denominator shared across the world. Join us in searching for new and better ways to share it with anyone who wants to take a ride.

Headquartered in Wilton, Connecticut, USA, we have offices in the Netherlands, the United Kingdom, Germany, and Japan.

Product Development, Sales, Marketing, Engineering, eCommerce, Outdoor Industry, Supply Chain, and bicycles