Value proposition

"Roast First - Ship Once"

The current procurement model, employed globally throughout the coffee sector, is detrimental to carbon neutrality targets the industry must set and attain very quickly.
We must bring an end to widespread modern-day slavery and child labour that haunts the coffee industry today in 2021, a huge step to achieving this would be by ending the practice of removing farming communities from the supply chain immediately before the point of value generation (roasting stage).

Speciality coffees, Coffees roasted in developing countries, 100% of coffee roasting revenue stays in developing countries, We never roast outside of the country where the coffee was grown - never - Not 1 Bean, Lifting farm workers and their families out of poverty, Coffee used as a tool to raise standards of living in developing countries, Supporting ethical and sustainable companies who roast at source, Company operating model that improves the lives of coffee farmers and the workers who depend on them, Not one bean is ever roasted outside of developing countries, Actively fighting poverty, carbonfootprintreduction, climatechangemitigation, climatechange, and socialenterprise