Value proposition

Ensuring Nordic/German/US startups make the news in the UK, US, and across the English-speaking world

Deliberate makes clever Nordic, US, and European startups and concepts make the news: showcasing to potential investors, strategic partners, employees, and users just what makes these companies unique and scalable.

We know that 99% of traditional PR is pointless. Instead, we focus on delivering what startups actually need, deserve, and can leverage as part of their journey from early-stage and seed-funded to unicorn status.

Therefore, you won’t find us staging silly stunts, lame photo opportunities, banal opinion polls and surveys, nor ever insulting the intelligence of journalists.

We turn breaking news themes to the advantage of our clients, as well as devise creative strategies that make a startup’s functionality, founders, or existing user base become the news story. We then use this momentum to secure profiles of key staff, product reviews, and guarantee a presence at conferences and events.

With a 20-strong team operating between the UK and US and securing high-impact exposure within international business, technology, and consumer media titles, Deliberate offers centralized news and media support for B2C and B2B startups with interesting stories to tell.

Our news-infused approach allows Scandinavian, German and other European startups to turn the UK into a gateway to the wider English-speaking world, and then launch in the US. We also provide support to leading US startups domestically, as well as help them cross the Atlantic.

Swedish clients (past/present) include: Tictail, Toca Boca, Lifesum, FishBrain, Northzone, Dreams, Acast, Exeger, Remente, X Shore, FirstVet, Soundtrack Your Brand, STING, Bokio, ClimateView, Karma, Mentimeter, War On Cancer

Norwegian clients: No Isolation, Whereby, Motitech, Urban Sharing, Promon, inzpire.me, SafetyWing, Wastefront

German clients: Babbel, Clue, Blinkist, Holiday Pirates

Finnish clients: Next Games, PlayRaven, HappyOrNot

US clients: Handy, Quizlet, Skillshare, Trov

Icelandic clients: Meniga, Kara Connect

Generation of legitimate, traffic-driving news stories, Crisis Management, Nordic Tech, Stockholm Tech, Oslo Tech, Startups, Engaging investors, Legitimate news, Reactive news, and Creative campaigns