Value proposition

Serious fashion, not to be worn too seriously.

Mother of Pearl is a contemporary, responsible womenswear brand that celebrates individuality, authenticity and sustainability. Our design mantra is classic, but never boring.

"Amy Powney is one of the most clued up designers on the subject of sustainable fashion that has ever set foot in Vogue House. The creative director of Mother of Pearl has been on a mission to convert her brand into one that’s able to call itself ethical and sustainable – and, unlike the numerous labels who have recently jumped on the eco bandwagon, actually mean it.” - Vogue

In 2022 an independent documentary, Fashion Reimagined, was released about Amy's mission to create a sustainable collection from field to finished garment and transform the way we engage with fashion.