Value proposition

Better Breeding Today. Brighter Life Tomorrow.

Hendrix Genetics is a leading multi-species animal breeding company with primary activities in layer-, turkey-, traditional poultry-, swine-, trout and salmon breeding. Backed by a strong portfolio of leading brands, Hendrix Genetics provides expertise and resources to producers in more than 100 countries, with operations and joint ventures in 24 countries and more than 2.880 employees worldwide.

Creating value with genetics is the essence of our existence. The three key components of how we create value for the animal protein chain are: collaboration, innovation and sustainability.

We see collaboration as a key factor in continuing to improve our products in the right way, as well as evolving towards co-creation of genetic solutions – not only with our current partners but with those across the value chain, including feed, pharma and equipment companies. We believe in the power of long-term partnerships with our customers and suppliers.

We see innovation as the core of our strategy. This is why we invest so much into the development of our breeding animals. Through our research we continuously improve the various aspects of our genetics, focusing on new technologies and smarter and new applications of existing technologies. We are constantly seeking new ideas through open innovation with partners focusing on entirely different technologies or industries.

As third component, we understand that sustainable production is inextricably linked to a sustainable value chain. We believe that our sustainability program – based on the three priority areas of Animals, People and Planet – can play a key part in achieving sustainability.

At Hendrix Genetics, we help the world meet the growing demand for food by supporting the animal protein value chain with innovative and sustainable genetic solutions. Our ambition is to create value through Better Breeding Today for a Brighter Life Tomorrow.

Layer Breeding, Swine Breeding, Turkey Breeding, Traditional Poultry Breeding, Salmon Breeding, Trout Breeding, Genetics & Animal Research, and Shrimp Breeding