Value proposition

Our members are the leading beer, wine, and spirits producers. Our mission is to help reduce harmful drinking worldwide.

The International Alliance for Responsible Drinking (IARD) is a not-for-profit organization dedicated to addressing harmful drinking and promoting responsible drinking. Harmful drinking is a priority in its own right, as reflected in the Sustainable Development Goal target 3.5 and WHO’s Global Strategy to Reduce the Harmful Use of Alcohol. Governments also have addressed harmful drinking as one of the risk factors for non-communicable diseases (NCDs) through instruments such as the WHO Global Action Plan on NCDs and the UN Political Declaration on the Prevention and Control of NCDs.

We partner with public, civil society, and private stakeholders to advance our mission of contributing to the reduction of harmful drinking and promoting responsible drinking worldwide. We support the target in the WHO NCD Global Monitoring Framework of “at least 10% relative reduction in the harmful use of alcohol” by 2025.

IARD is supported by its Member Companies from all sectors of the alcohol industry – beer, wine, and spirits – in their common purpose of being part of the solution to the harmful use of alcohol.

Our member companies are AB InBev, Asahi, Bacardi, Beam Suntory, Brown-Forman, Carlsberg, Diageo, Heineken, Kirin, Moët
Hennessy, Molson Coors, Pernod Ricard, William Grant & Sons.