Value proposition

Taking people to extraordinary places.

The British & Irish Lions is an iconic and unique team in world sport.

With a heritage stretching back to 1888, The Lions brings together the best of the best in rugby union from England, Ireland, Scotland and Wales.

Wearing the famous red jersey, The Lions are the embodiment of the Core Values of Friendship, Integrity, Discipline and Respect.

The Lions tour every four years and, along with tens of thousands of passionate fans, travel to one of the Southern Hemisphere rugby giants – Australia, South Africa and New Zealand.

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