Value proposition

Seeing a future, looking in all other directions.

N O R M A L S is a studio for fiction, design, and futures, based in Berlin. We help people, companies and institutions imagine, discuss and evaluate futures, develop visions, and discover pitfalls. We work to expand what is possible so that we and everyone else don't feel trapped in gloomy predictions and lazy expectations. We create stories, objects, graphics, radio plays, software, experiences, workshops, thought experiments, and visions in this spirit.

design fiction, speculative design, creative technology, stories, metamedia, ambiguity, public immersion, performative speaking, book publishing, video assembly, and saying "what if?"