Value proposition

3500 miles in 21 days across India in a Morgan 3-wheeler, in partnership with disruptive social regeneration NGO, Goonj.

3,500 Miles around India in a Morgan 3-wheeler. Why?

1. To raise the profile of Goonj Foundation's highly disruptive models of rural social regeneration and reward-based 'circular economy'​ and change the global language from "charity"​ to "dignity"​; "donors and beneficiaries"​ to "stakeholders"​.

2. To generate peer-reviewed academic research demonstrating the effectiveness of these models on national societies, local communities and individual lives.

3. To raise £200,000 through partnerships and mindful giving to achieve the above targets.

Alan Braithwaite and wife Pat, along with a small support team of logistics and communication specialists, plan to undertake the adventure travel/social regeneration Challenge of a lifetime in November 2019.

Supply Chain, Logistics, Circular Economy, Social Change, and Rural Regeneration