Value proposition

Add life to life.

Add life to life.

Welcome to a vibrant and multiple award-winning telecommunications service provider. Our aim is to bring people and businesses together in what we do best, by offering mobile and fixed services, broadband connectivity and IPTV services to people, homes and businesses all over the UAE.

du serves nine million individual customers with its mobile, fixed line, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. We are the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai.

Additionally, du supports innovative citywide sustainability initiatives aligned with the Dubai 2040 Urban Masterplan and Dubai’s commitment to helping the UAE achieve the UN Sustainable Development Goals and UAE NetZero 2050 initiative.

We are building our telecommunication company by taking connectivity to the next level to fit the future and the people need. Therefore, we are providing carrier services, a data hub, internet exchange facilities and satellite service for broadcasters.

Telecommunication, Media, Advertising, and Technology.