Funkie
Entity
Description
  • Value proposition

    [Automatic translation follows] We revisit the essentials of breakfast, zero bizarre ingredient version đŸ„Ł in +3000 sales points!

    We wanted to change the world, we started with breakfast!

    Faced with ultra-transformed and too sweet products to which we were used to supermarkets, Funkie marks a break. We revisit the essentials of the breakfast department “zero bizarre ingredient” version: with products made in France, organic, healthy and managers-and above all very greedy.

    Successful bet, as shown in the success of our cereals (27 ingredients less than the leader of the department) or even our spread (the 1st spread without palm oil or oil at all!).

    Today, funkie is:
    - 1 product sold every 30 seconds
    - +100,000 followers only on Instagram
    - + 3,000 stores including Intermarché, Monoprix, Franprix, Carrefour ...

    This project was born from the meeting between Camille and Adrien, at a time when their personal history pushed them to want to "do their part" around a more responsible food.

    After having a complicated relationship with food during her adolescence, Camille started working on this project at 21 during her studies (Sciences Po Paris).
    As for Adrien, after several years to work in finance, he began to have many health problems linked to his diet. He paid in fact the price of a food ontransformed and full of typical retail additives, to which he had been bottled since his childhood. It was out of the question for him to condemn his children in the same damage.

  • Original language

    On revisite les incontournables du petit-dĂ©jeuner, version zĂ©ro ingrĂ©dient bizarre đŸ„Ł Dans +3000 points de ventes !

    On a voulu changer le monde, on a commencé par le petit-déjeuner !

    Face aux produits ultra-transformĂ©s et trop sucrĂ©s auxquels nous avons Ă©tĂ© habituĂ©s en supermarchĂ©s, Funkie marque une rupture. Nous revisitons les incontournables du rayon petit-dĂ©jeuner version “zĂ©ro ingrĂ©dient bizarre” : avec des produits made in France, bio, sains et responsables — et avant tout trĂšs gourmands.

    Pari réussi, comme le montre le succÚs de nos céréales (27 ingrédients de moins que le leader du rayon) ou encore de notre pùte à tartiner (la 1e pùte à tartiner sans huile de palme ni huile du tout !).

    Aujourd'hui, Funkie c'est :
    - 1 produit vendu toutes les 30 secondes
    - +100 000 followers uniquement sur Instagram
    - + de 3 000 magasins dont Intermarché, Monoprix, Franprix, Carrefour...

    Ce projet est nĂ© de la rencontre entre Camille et Adrien, Ă  un moment oĂč leur histoire personnelle les poussaient Ă  vouloir "faire leur part" autour d'une alimentation plus responsable.

    AprĂšs avoir entretenu un rapport compliquĂ© avec l’alimentation pendant son adolescence, Camille a commencĂ© Ă  travailler sur ce projet Ă  21 ans pendant ses Ă©tudes (Sciences Po Paris).
    Quant Ă  Adrien, aprĂšs plusieurs annĂ©es Ă  travailler en finance, il a commencĂ© Ă  avoir de nombreux problĂšmes de santĂ© liĂ©s Ă  son alimentation. Il payait en fait le prix d’une alimentation surtransformĂ©e et bourrĂ©s d’additifs typique de la grande distribution, Ă  laquelle il avait Ă©tĂ© biberonnĂ©e depuis sa plus tendre enfance. Il Ă©tait hors de question pour lui de condamner ses enfants aux mĂȘmes dĂ©gĂąts.

  • Funkie

    Des produits petit-dĂ©jeuner avec zĂ©ro ingrĂ©dient bizarre, fabriquĂ©s en France, des cĂ©rĂ©ales aux pĂątes Ă  tartiner mais surtout : ultra gourmands. ValidĂ©s par l'Ă©mission QUI VEUT ÊTRE MON ASSOCIÉ.

    • https://funkie.fr/
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