Value proposition

Who we are
Coolblue is one of the largest online shops in the Netherlands & Belgium, and has only one goal: Making customers smile. Some smiles come easily, some take a little extra, but at Coolblue it's all in the details. We charge no shipping costs for our orders. We send our customers a text message as soon as their order has been packed and shipped. We answer all questions on Social Media within 30 minutes. Making customers happy is in our DNA.


Our people
In the last 16 years, Coolblue has grown into a company employing over 5.000 enthusiasts, who generate an annual turnover of 555 million Euros. Coolblue people are young – 27 years on average – extremely motivated and frankly, a bit odd. Struck with a good idea? We will give you the means and the opportunity to work on it. Based in our head office in Rotterdam, we work hard in small teams to improve our processes. Just a little better, every single day.


Our history
Coolblue was created in 1999 by Pieter, Paul & Bart, in one of those typical creative hotspots - a bar in Rotterdam. Three Business students who were fond of MP3 players decided to start their own web shop, with two goals in mind: to become millionaires and to create a company that other companies would see as an example regarding customer service. Within a couple of years Coolblue has turned into an award-winning company, praised for its surprising ways of amazing customers with their obsessive focus on service.

E-Commerce, Retail, Online Marketing, Consumer Electronics, and Customer Service