Value proposition

Expert analysis and unmatched depth of coverage for the serious golfer.

Golfweek and USA TODAY Sports Media Group joined forces in October 2016 to deliver the most diverse, dynamic and impactful media buy in golf. Boasting the game’s largest and most influential audience, this new golf media powerhouse leverages Golfweek’s expertise and USA TODAY Network’s massive reach to engage golfers at every level – from serious golfers to enthusiasts to everyday fans – through strategic content sharing and brand-new ad offerings across all of its unique platforms.

The Golfweek Audience Network can now help deliver brand messaging to:
· 53% of all Avid Golfers in the US (4.8MM out of 9.5MM)
· 47% of all Golf Enthusiasts (20.4MM out of 43.5MM)
· 44% of all Golf Fans (16.5MM out of 36MM)
· Total of 40MM people who either love golf or are fans of golf

Together, Golfweek and the USA TODAY Network are dedicated to growing our media brand and growing the game. Major investments we’ve committed to include:

· Continuing to develop a leading editorial team of award-winning writers and golf experts, including the recent appointment of Geoff Shackelford as Golfweek’s newest senior writer
· Expanding our multimedia resources to create more original video content than ever before
· Enhancing our editorial products across all platforms with completely redesigned formats and optimized functionality to increase reader accessibility and engagement
· Cultivating an even larger audience of serious golfers and golf fans through new partnerships and strategic audience development initiatives

Official Media Partner of the PGA TOUR:
Committed editorial coverage of every PGA TOUR tournament and major allows USA TODAY Sports Media Group with Golfweek to package print and digital offerings that fit brand goals around golf tent poles.

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