Value proposition

Join our mission to end overfishing!
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The Marine Stewardship Council is an international non-profit organisation. We recognise and reward efforts to protect oceans and safeguard seafood supplies for the future.

We want future generations to be able to enjoy seafood and oceans full of life, forever.

Our vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

Our mission is to use our blue fish label and fishery certification programme to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.

Sustainable fishing standard, Sustainable seafood, Working with partners to achieve the MSC ecolabel, Educating consumers of the importance of making a sustainable choice, traceability, wild seafood, and seafood industry