Value proposition

NPD is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more!

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.

Point-of-sale Tracking, E-commerce Tracking, Receipt Tracking, Consumer Tracking, Longitudinal Tracking, Omnichannel Analytics, Brand Loyalty, Brand Leakage/Lift, Buyer Metrics, Most Valuable Customer, Analytic Solutions, Market Forecasting, New Product Forecasting, Pricing and Promotion, In-Market Testing, Segmentation, Distributor Tracking, Store-Level Enabled Retail Tracking, and Consumer Insights