Value proposition

Audi is the UK’s leading premium automotive manufacturer, drawing on more than 100 years of innovation on the road, rally stage and race circuit. Defining moments in motorsport – including 13 outright victories at Le Mans, and success in World Rallycross and the Formula E championship – have contributed to a remarkable track record. Our core ‘Vorsprung durch Technik’ philosophy is now helping to shape the world of tomorrow, with progressive technology, passionate creativity and new societal considerations.

Audi strives to make a positive impact with our range-wide electrification programme, which began with the world premiere of the all-electric Audi e-tron SUV in 2018. By 2025, we will offer more than 20 models with all-electric drive in the most important markets worldwide, and about 40 percent of our sales will be of electrified variants. We firmly believe that sustainable progress changes the world – to the benefit of us all.