Value proposition

Plant-Forward Nutrition, Life-Changing Impact

Thistle was co-founded in 2013 by Ashwin Cheriyan and Shiri Avnery, PhD with a mission to make it easy to get and stay healthy while improving the sustainability of the food system. We deliver delicious, ready-to-eat plant-forward meals, snacks, and juices to our customers’ doorsteps. Our convenient subscription service empowers our customers to improve personal and planetary health by eating more plants.

Designed by nutritionists and crafted by chefs, our meal design reflects scientific, evidence-based principles of dietary choices that optimize health and longevity, featuring real, whole, plant-rich foods like fresh vegetables, fruits, nuts, legumes, and whole grains. Above all, Thistle aims to show that eating a healthy, plant-forward, planet-friendly diet can be the most delicious option on the table. We’ve delivered over 20 million meals, and maintain ongoing partnerships with local food rescue nonprofit organizations to alleviate hunger and fight food waste. We currently deliver throughout the greater west coast and the northeast, and are continuing to rapidly expand.

The San Francisco Business Times named us one of the Top 100 Fastest Growing Private Companies in the Bay Area in 2023, and Inc. awarded us Best in Business in 2022 among companies that “go above and beyond” in both food and sustainability sectors.

To learn more about our mission, visit www.thistle.co.

cold-pressed juice, healthy food, health, and wellness