Value proposition

We believe good food is the most powerful force for change

At our core, we represent really good groceries, impeccable quality, curated selections and exceptional service. Picked yesterday, baked this morning, by the people we know and trust. We go straight to the source and bring only the best right to you.


The Four C’s are the foundational pillars that connect us with our customers.

Celebration - We celebrate radical freshness. This is food as it’s meant to be,
responsibly-sourced from trusted growers and producers who share our passion for radical freshness and impeccable quality.

Curation - We curate impeccable quality. We talk to Master Producers, visit their
farms and shops, and taste-test their products to make sure everything meets
our meticulous standards of quality, flavor, and ethical business practices.

Connection - We connect through the joy of food. Whether you’re sourcing a special ingredient, meal planning for the week, or hosting a dinner celebration, food brings us together with those we love.

Convenience - Quality without question. Convenience without compromise.
In a world where easy-to-get food is often not easy-to-love food, count on us to deliver both.


We’re Good Eggs.

Local Food, Online Grocery, Prepared Foods, Ecommerce, Sustainability, Organic, Delivery, and Community Partnerships