Value proposition

The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on its promise to provide a concentration of multi-faceted and user-centric travel experiences, as well as positioning Singapore as a future-facing and inspiring destination.

Vision:
A vibrant and inspiring Destination Singapore that we are proud of.

Mission:
To shape a dynamic tourism landscape for Singapore in partnership with industry and community.

Values:
Integrity - #Do the Right Thing!
We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues.
We uphold the Board's reputation.

Team - #Succeed Together
Succeed, Bond and Learn as a team.

Courage - #DareDreamDo
Dare to speak, dream and do.

Care - #EveryoneMatters
Be caring, nurturing and have respect for one another.

Passion - #LoveIt
Believe in our purpose and be driven to excel.