Value proposition

The company behind Insight DIY and the Kitchen and Bathroom Compare brands, delivering insight, intelligence and ideas.

Insight Retail Group owns and runs the website Insight DIY, delivering the very latest, breaking news stories, market intelligence, data, insight and commentary on the UK Home Improvement and Gardening Industry.

We also own and run the consumer facing websites Kitchen-compare.com and Bathroomcompare.com, dedicated to helping consumers save time and money in the search for their dream kitchen and bathroom. Whilst our business is built on the growing consumer thirst for inspiration, independent price comparisons and unbiased information, our revenue is generated through commercial relationships with the large retailers.


Our team of experienced consultants focus on delivering competitive advantage to retailers and suppliers through information, intelligence & insight. We exist to add value to our clients businesses by providing both high quality, relevant market information and by working with clients to identify commercial strategies that lead to sustainable, profitable relationships with multiple retailers.

Our business offers a highly cost effective and transparent service to an expanding client base including IKEA, Kingfisher, Travis Perkins, Home Retail Group as well as a number of International PLC’s and well established European consumer brands.

Commercial Business Support, Market Entry Strategies, Market Research, Key Account Development, Home Improvement News & Intelligence, Price tracking, Retailer trade profiles, Retailer Market Reports, and iPaint30 Price Basket Comparison