Value proposition

Leaving the world Lusher than we found it 🌍


Every brand builds itself on a philosophy. It’s what defines them, shapes them, makes or breaks them. It’s what prompts people to gravitate towards or turn away from them.

Our approach to skincare keeps in mind that everyone is unique, and that applies to their skin, too. We believe in allowing skin to function naturally, with as little interference as possible. We love products that benefit the skin in a gentle way. We appreciate that you’re the person who’s most familiar with how your skin behaves and reacts to the changing seasons and products you use, and we’ll always be there to help you find the perfect products and skincare routines.

We believe that fresh is best. While fruit is growing on a tree, it receives a constant flow of energy. As soon as it’s picked, it starts to decompose. The sooner we use it, the higher its nutrients and the greater the benefit to your skin. With that in mind, we regularly stock our fridge with the finest, freshest ingredients ready to be mixed together and turned into your favorite products. A great example is our Fresh Face Masks, which are made and sent out to stores every week so that your skin can soak up the benefits of all the nutrients and enzymes packed into each mask. It’s the freshest way to keep skin happy!

We incorporate our strongest beliefs into the sourcing, production and selling of each product. We never test on animals, nor do we work with anyone who does. Plus, we’re passionate and resolute when it comes to our sourcing process. We put so much love and care into our products, and it’s vital for us to work with suppliers who do the same. Our dedicated ethical buying team is tasked with researching and meeting with suppliers whose values align with ours. If they tick all the boxes, they go into our skincare products.

Learn more about our products, people and opportunities here: https://www.lushusa.com/stories

Beauty, Sustainability, Hair Care, Bath, Manufacturing, Skincare, and Shower