Value proposition

On air, WRAL-TV has been locally owned and operated for 50+ years by Capitol Broadcasting Company, so this is not just our market, it is our home. Discover the power of partnering with someone who knows and cares about your community and your customer. No matter whether it’s News, Weather or Sports on WRAL... when it happens, we have your customer's attention.

Online, WRAL.com is one of the nation's top local news websites. WRAL.com reaches an average of 6+ million unique visitors each month across our sites and apps, generating an average of 80 million monthly page views. Located in the Triangle area of North Carolina, we attract a very desirable target audience. Surrounded by North Carolina State University, Duke, and UNC - as well as the Research Triangle Park - it is no surprise that this place is wired! WRAL is one of the last locally owned and operated NBC affiliate stations, giving us the ability to satisfy visitors and advertisers both locally and nationally.

Capitol Broadcasting Company- A Diversified Communications Company