Value proposition

Myrtle Ivory is a leading Dublin bridal shop located in the heart of the city offering brides a truly special experience - finding the dream wedding dress​ is a personal, memorable and fun occasion with us.

Our dresses are selected with today’s modern, international and independent woman in mind. As a customer centric business, we understand that each wedding represents a pivotal moment in our customers'​ life and should reflect their lifestyle and individuality. In partnership with world class designers including Amanda Wakeley, Ines Di Santo and David Fielden, every dress is crafted with great care and attention to detail using sumptuous fabrics and delicate laces to showcase each bride at her best.

Myrtle Ivory is celebrating it's 10th successful year of business this year, 2017. Since opening, Myrtle has been an innovator introducing new designers to Ireland from the bohemian style of Claire Pettibone to the elegance of Stephanie Allin. Our collections have adorned many an Irish beauty including actress/author Amy Huberman, models Aoife Cogan and Rosanna Davison amongst many others.

Our many happy brides are our greatest advocators forming an active online community with us on Facebook, Instagram and Twitter - read what they have to say about us on these channels and our Real Brides website section.

Luxury wedding dresses, Bridal accessories to be treasured, Curated collections from top international designers, and Insightful, honest style advice in friendly, intimate surroundings