Value proposition

The Global Travel Retailer

WHSmith is a leading, global travel retailer with a smaller business located on UK high streets. Since 1792, we’ve grown and evolved into a globally recognised brand, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life.

Today, we have more than 1700 stores in over 30 countries across the globe, serving millions of customers every year, and you’ll find us at airports, railway stations, hospitals and on the high street.

Each of our stores and formats is tailored to meet the needs of our customers journeys; we’re the trusted home of travel essentials for the world’s travelling customer. We already operate in over 100 airports around the globe and we’re continuing to expand with a growing presence of WHSmith at international airports, and the expansion of our US businesses – Marshall Retail Group for speciality retail and InMotion, our world-leading digital and tech accessories business in travel locations - into new markets.

On the high street, we’ve supported generations of customers on their journeys through life with everything from learning to read, going to school, accessing essential Post Office services to finding a great book. And our fast-growing online brands offer our customers another convenient way to shop, with personalised gifts and cards from FunkyPigeon.com and bestselling books and stationery from WHSmith.co.uk.

At the heart of our business are our people and our customers. As a diverse group of over 14,000 colleagues, we are all on the same journey to a better business. Whether our colleagues are based in our stores, our distribution centres or our support centres, we’re committed to providing the opportunity for each and every member of the WHSmith team to be themselves, build their skillset, and progress on their journey with us. That’s why, as we continue our journey, our aim is simple: to make every one of life’s journeys better.

News, Books and Convenience, Travel Essentials, Digital Accessories, Stationery, and Retail