Value proposition

Jaeger is a world class, contemporary British fashion and lifestyle brand with a rich history and dynamic future built on womenswear, menswear and accessories.

Established in 1884, Jaeger was built around the benefits of wearing natural fibres such as, merino wool, alpaca, camel hair and cashmere; fabrics that have become synonymous with the brand today. Our heritage of luxury fabrics, natural fibres, unique graphics, cut, fit and design are always memorable and distinctive. For over 125 years, Jaeger has epitomised classic British style.

Jaeger’s subsequent prestige and popularity throughout the 20th Century has led to the development of a rich and vast archive, which continues to influence the direction of our collections, year on year. With a history of innovative design led by Jean Muir, Jaeger has always sought and attracted only the most talented individuals, and we are committed to retaining and developing world class talent.