Alliance Digitale
Created in 1998
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
8,851 10,911Activities
Entity types
Location
97 Bd Malesherbes, 75008 Paris, France
Paris
France
Employees
Scale: 2-10
Estimated: 42
SIREN
433370152Engaged corporates
62
11 45Added in Motherbase
4 years, 7 months ago
martech Value proposition
Fédérer, structurer et accompagner l'industrie du marketing digital.
FR
Alliance Digitale est la principale association professionnelle des acteurs du marketing digital en France. Elle est issue du rapprochement en 2022 de l'IAB France et de La Mobile Marketing Association France, dont les marques respectives continuent d’exister au sein d’une seule entité.
La mission principale d'Alliance Digitale est de structurer le développement de l’industrie du marketing digital et de promouvoir des solutions innovantes, responsables et interopérables en définissant les normes et les bonnes pratiques du secteur.
L’association est aussi un interlocuteur privilégié des pouvoirs publics, des médias et des autres organisations professionnelles en matière de régulation du numérique et de promotion d’un internet ouvert.
L'association regroupe la grande majorité des acteurs du marketing digital en France, soit plus de 250 entreprises (Marques, Médias, Agences, Tech).
***
EN
Alliance Digitale is the main industry body for digital marketing in France. It was born in 2022, when both IAB France and La Mobile Marketing Association France decided to join forces and operate under one single entity.
Alliance Digitale's main mission is to bring the digital marketing industry forward and promote innovative, responsible, and interoperable solutions by setting industry standards and best practices.
The association represents its members in discussions with public authorities, media, and other industry bodies relating to regulations in the digital space and the promotion of an open internet.
The association brings together most digital marketing players in France, i.e., more than 250 companies across the industry (Brands, Media, Agencies, Tech).
Publicité, Marketing, Web, Mobile, Internet, AdTech, Programmatique, Search, Display, Data, digital advertising, digital, digital marketing, marketing, programmatic advertising, and open webOriginal language
Fédérer, structurer et accompagner l'industrie du marketing digital.
FR
Alliance Digitale est la principale association professionnelle des acteurs du marketing digital en France. Elle est issue du rapprochement en 2022 de l'IAB France et de La Mobile Marketing Association France, dont les marques respectives continuent d’exister au sein d’une seule entité.
La mission principale d'Alliance Digitale est de structurer le développement de l’industrie du marketing digital et de promouvoir des solutions innovantes, responsables et interopérables en définissant les normes et les bonnes pratiques du secteur.
L’association est aussi un interlocuteur privilégié des pouvoirs publics, des médias et des autres organisations professionnelles en matière de régulation du numérique et de promotion d’un internet ouvert.
L'association regroupe la grande majorité des acteurs du marketing digital en France, soit plus de 250 entreprises (Marques, Médias, Agences, Tech).
***
EN
Alliance Digitale is the main industry body for digital marketing in France. It was born in 2022, when both IAB France and La Mobile Marketing Association France decided to join forces and operate under one single entity.
Alliance Digitale's main mission is to bring the digital marketing industry forward and promote innovative, responsible, and interoperable solutions by setting industry standards and best practices.
The association represents its members in discussions with public authorities, media, and other industry bodies relating to regulations in the digital space and the promotion of an open internet.
The association brings together most digital marketing players in France, i.e., more than 250 companies across the industry (Brands, Media, Agencies, Tech).
Alliance Digitale : Structure et Défend le marketing digital français
Alliance Digitale, rassemble les experts de l'industrie pour promouvoir des solutions innovantes et responsables, garantissant ainsi un secteur performant et fiable.
https://www.alliancedigitale.org/
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